So you know your business needs to get into content marketing, but unless you have plenty of free time, it’s easy to get overwhelmed by all the extra work required (after all, your content won’t write, edit, promote, and measure itself). In this session, you’ll learn how core WordPress features—and a few open source plugins—can make hiring, organizing, and working with your new content team easy, efficient, and safe at every step along the way so you can keep your free time and grow your small business.