I manage WordPress projects at Hall Internet Marketing in Portland, ME – a data-driven marketing agency where every employee is Google Analytics certified and WordPress site development is just one piece of the larger marketing plan for our clients. I personally developed our A/B testing program and work regularly with our marketing team to integrate the techniques mentioned in my proposal above on client websites of all sizes. Our agency works with some of the largest employers in Maine and well known Fortune 100 companies using these techniques to grow revenue and increase exposure for our clients.

Working with our marketing team on client projects and attending other WordCamps made me realize that no one is really talking about A/B testing or customizing Google Analytics data in the WordPress community, and there’s a tremendous opportunity for the community to get educated about these free tools and how to use them to make better sites.