Not everyone can be the next Daily Beast, Smashing Mag, or Daring Fireball, but with a little bit of time and effort, you can make the most of your blog. This session will cover farm-league blogging basics like defining and refining your message and voice, presenting a consistent brand/image, networking with others, getting traction, and even earning a little something in return (not necessarily monetizing, but other benefits like bartering, affiliates, and complimentary products/services). I’ll use examples of personal experience from mapandmenu.com and a few technical tips and tricks.