Sarah is a principal and technical lead at shines & jecker labs, a web development firm. Her 17 years in web development allow her to empathetically explain technical components to non-geeks so they understand what they’re making a decision about. Behind the scenes, she’s programming and managing the servers. With clients, she starts conversations with her good-humored, energetic approach and brings pragmatic new ideas to the table while keeping client budgets and goals in check.