It wasn’t that long ago that traditional media was all concerned with how to deal with publishing on one platform — print or radio or television — to publishing on (gasp) two — a traditional medium and desktop Web publishing. Ah, the glory days. Then the iPhone happened, then the iPad, and Facebook decided to get in the publishing game with Instant Articles, and Medium and Google and…
Your strategy must include more than hitting publish and distributing the links on social media — you now must give thought and attention to how your content will be displayed on each platform, and you need to get used to the fact that readers may never even visit your website to consume your content. Sound exhausting? It is, but your CMS can make life easier.