The first step of great web design is not design: it’s understanding your content. The same principle applies to choosing a smart theme for your WordPress site. We’ll highlight how you can better understand your content, and how that should inform your design decisions. We’ll also talk about basic design principles to use when selecting a theme. You will leave with an overview of how to choose an appropriate design for your website and an understanding of other key questions to research when choosing a WordPress theme. This talk will be useful for anyone who is new to design and wants some tips on picking the right theme.